Black Friday Make Up Deals 2022
After the 2021 Christmas party season was interrupted with another round of COVID-19, 2022 is going to be one for making up for last year (and 2020). Black Friday kicks off the festive shopping period but this is also the sign of the start of the festive social scene. Office parties, neighbours parties, catch up with friends, Christmas day, Boxing Day, New Year's Eve. No wonder you're going to need a break in January.
All of these social events get expensive. New shoes, new outfit and new make up. The bills start to add up.
Mix this in with the current cost of living crisis, it becomes a real squeeze but you don't want to miss out on all the festivities. The only answer is to make the most of the Black Friday sales.
But let's start with the basics....
When is Black Friday 2022?
Black Friday 2022 is on Friday 25th November, the day after Thanksgiving. Cyber Monday is Monday 28th November which is traditionally more focused to online retailers but, recently, bricks and mortar shops have adopted this event to extend the sale period.
You'll find that many retailers will operate a Black Friday Week, where there will be offers dropping all week. Some, aiming to boost sales further, run a two week sales period for Black Friday Week and Cyber Monday Week.
Don't forget about Small Business Saturday either. This is your chance to support your high street and other small businesses. Small Business Saturday is Saturday 3rd December 2022. You'll find loads of deals from smaller retailers on this day. The day is well supported by American Express too and card holders will find an array of incentives via their member benefits.
Where did Black Friday come from?
There are various stories to the origination of Black Friday. Many believe that Black Friday originated in the US in the 19th Century when a Financier and a Railroad Magnate tried to manipulate the price of gold. The US government intervened selling large amounts of its gold reserves and the price plummeted and with it the US economy. This Friday had repercussions that were felt all over the World.
Others believe that the Friday after Thanksgiving is simply the day when most workers call in sick, the black referring to the number of black marks on the factory rosters.
Some also believe that Black Friday refers to the time of the year that retailers profit and loss accounts go from the red and into the black. However, this is unlikely as the shopping element to Black Friday is a fairly recent addition to the promotional calendar.
What is Black Friday?
Today, Black Friday represents a promotional holiday for brands and retailers. Black Friday traditionally kicks off the festive shopping season, a time of the year for brands and retailers to sell a large proportion of their yearly revenue in a short space of time. As Black Friday has gather momentum each year, the brands and retailers have been competing aggressively to get you to their stores and sites. This means bigger and better deals that last for longer which is great for the consumer. The only issue for the consumer is knowing where to look for the best Black Friday deals.
Why is Black Friday going to be bigger in 2022?
2022 has been chaotic for many brands and retailers. After having no stock due to supply chain issues in 2020 and 2021, resulting in empty shelves and out of stocks on many website, in 2022 brands refilled warehouses and distribution centres. This was shortly before a series of events has created a cost of living crisis. The lack of disposable income and the impeding interest rate hikes to people's mortgages means that consumer demand fell of a cliff and with that, excess stock has piled up in warehouses.
Black Friday is a great opportunity for brands and retailers to get rid of this stock that has been building up and costing thousands to store in warehouses. Brands have also had a tough year and are likely to be way behind projected sales figures. The festive season (including Black Friday) is there opportunity to make up for it.
You will find a whole host of stores and website with sales that resemble closing down sales.
Where to shop for Black Friday make up deals?
There are going to be some great make up deals this Black Friday (and the lead up to Black Friday). This could be your opportunity to change upgrade your brand or stock up for the foreseeable.
1. liquidation.store
online retailer liquidation.store specialises in cherry picking the best excess stock deals and selling them via a flash sales format. This means that sales will be limited by time or amount of stock so you have to be quick to take advantage of the deals. liquidation.store specialises in health & beauty offers including cheap big branded make up, food & drink and household products.
There will be some great black friday deals running here.
2. The Ordinary
Skincare brand, The Ordinary, with it's striking minimalistic branding, has been a household name in the beauty industry for years now and like many have built a successful business in wholesale and retail. Their product ranges now span into the hundreds ranging from make up to hair products and essential oils. With such a large range of products, The Ordinary sale will be a big one this year and if you sign up to their newsletter, you'll get a The Ordinary promo code to make your discount even larger or for use at a later date.
In the lead up to Black Friday 2022, there's already been a number of deals and offers on products.
3. Amazon
Amazon's beauty selection is second to none on the internet. With a wide range of branded and non-branded beauty products, the Amazon Black Friday make up sales are a great way to top up on your favourite make up brands but, also, to try new brands for the first time. With literally thousands of reviews, if you have the time to search, there will be some great black friday make up promotions available.
With the prime delivery service, you'd have your new make up by Saturday.
4. Beauty Outlet
The online retailer, Beauty Outlet, offers affordable make up all year around but their seasonal sales are always great for shopping for bargain make up. Their Halloween sale saw up to 70% off so we will be expecting some big discounts for Black Friday. If you sign up to their newsletter you'll get your own Beauty Outlet promo code to make the discounts even greater.
5. Try Augmented Reality to find your Shade
With technology unlocking some great features for online shopper, you can now match your shades from the comfort at home with Augmented Reality make up matching. One great example of this is NARS cosmetics Matchmaker service. From your phone camera or webcam, you can use their technology to match your skin tone to the correct shades. Their make up matching service will then recommend the best make up for you. Expect a NARS Black Friday sale as well as regular running promotions and they have a 'last chance' section where NARS end of line make up is heavily discounted.
When you sign up to the their newsletter at spend £45, you get a 15% off NARS promo code.
What's the best way to prepare for Black Friday make up deals?
If you want to find out about black friday deals first, sign up to the newsletter of your favourite brands and follow them on social media. Black Friday make up sales are usually flash sales with limited stock or time. If you're late to react, you will miss out on all the best deals. Brands will readily communicate over free channels which include social media, SMS and email.
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