We did it! 🎉
The news is still sinking in, but we're absolutely buzzing to share that Liquidation Store has won the National Startup Awards for Retail & E-Commerce Start Up of the Year 2025. When we started this journey, we never imagined we'd be holding this incredible award, but here we are – and we couldn't be more grateful to our amazing community of bargain hunters who made this possible.
From Crazy Idea to Award-Winning Business
Let's be honest – when we first pitched the idea of "selling other people's excess stock at crazy discounts," more than a few people thought we'd lost our minds. But we saw something different. We saw mountains of perfectly good products heading straight to landfill sites across the UK, while millions of people were struggling with rising costs and looking for genuine bargains.
That lightbulb moment sparked everything. What if we could create a bridge between retailers with excess inventory and savvy shoppers who knew quality when they saw it? What if we could make sustainability profitable and fun?
The early days weren't glamorous. We started small, working out of a tiny warehouse, personally checking every single product that came through our doors. Our first mystery box contained just five items, and we hand-packed each one with the excitement of kids preparing surprise gifts. We had no idea if anyone would actually buy them.
But you did. And you kept coming back for more.
The Numbers That Changed Everything
Fast-forward to today, and the statistics that impressed the judges speak for themselves:
- Over 50,000kg of products saved from landfill in our first two years alone
- Average savings of 70% off retail prices across all categories
- 98% customer satisfaction rate on our mystery boxes
- Zero waste to landfill policy across all operations
- Growing community of 25,000+ active bargain hunters
But here's what really got the judges' attention – we didn't just create another discount retailer. We built something completely different: a sustainable shopping ecosystem that benefits everyone involved.
What Makes Us Different
The judges highlighted three key factors that set Liquidation Store apart from traditional e-commerce startups:
Sustainability at Our Core
Every single product we sell would otherwise end up in a skip. We work directly with major retailers, manufacturers, and distributors to intercept perfectly good stock that's heading for disposal. Whether it's seasonal overstock, packaging changes, or simply too much inventory, we give these products a second chance.
This isn't just good business – it's essential for our planet. The retail industry generates millions of tonnes of waste annually, and we're proving that there's a better way.
The Mystery Box Revolution
Our mystery boxes have become legendary among our customers. For £29.99, you get products worth over £100 retail value – but the real magic is in the surprise element. We've turned sustainable shopping into an experience that's genuinely exciting.
Each box is carefully curated by our team, who understand that you want variety, quality, and value. Whether it's premium beauty products, tech gadgets, or household essentials, every box tells a different story.
Community-Driven Commerce
We didn't just build a store – we built a movement. Our customers share their unboxing videos, swap products they don't need, and actively help us discover what our community wants most. This feedback loop has been crucial to our growth and something the judges found particularly impressive.
Behind the Scenes: Our Award-Winning Team
This award belongs to every single person who believed in our vision. Our warehouse team, who ensure every product meets our quality standards. Our customer service heroes, who solve problems with genuine care. Our sustainability experts, who track every environmental impact we make.
But most importantly, this award belongs to you – our customers. Every purchase you make, every review you leave, every time you choose sustainable shopping over fast fashion or impulse buying, you're voting for a better way of doing business.
What This Award Means for You
Winning this recognition isn't just a shiny trophy for our office (though we're definitely proud of it!). It validates everything we've been working towards and opens doors that will directly benefit our community:
Better Product Selection: Recognition brings stronger relationships with major retailers, meaning access to even more premium overstock from top brands.
Enhanced Customer Experience: Award-winning status helps us invest in better technology, faster delivery, and improved customer service.
Sustainability Leadership: This platform allows us to influence industry practices and encourage more retailers to choose liquidation over landfill.
Community Growth: Media attention brings more like-minded bargain hunters into our community, creating an even more vibrant ecosystem of sustainable shoppers.
What's Next: Our Exciting Plans for 2025
This award isn't a finish line – it's a starting gun. Here's what we're working on next:
Expanding Our Categories
We're launching dedicated sections for health & beauty, premium food & drink, and household essentials. Each category will feature both individual products and specialized mystery boxes.
Brand Partnerships
Several major retailers have approached us since the award announcement, wanting to create exclusive liquidation partnerships. This means even better products, better prices, and better sustainability impact.
Technology Upgrades
We're investing heavily in our website experience, making it easier than ever to find exactly what you're looking for – or discover something completely unexpected.
International Expansion
The logistics are complex, but we're exploring how to bring our sustainable liquidation model to more regions across the World, potentially saving even more products from waste.
Join Our Award-Winning Community
If you haven't tried us yet, there's never been a better time to join our community of smart shoppers. Whether you're looking for specific products or want to try the excitement of our mystery boxes, you'll be supporting a proven, award-winning approach to retail that benefits your wallet and our planet.
Check out how it works if you're new to liquidation shopping, or dive straight into our mystery boxes if you're feeling adventurous.
Thank You for Making This Possible
Awards don't happen in isolation. This recognition exists because thousands of customers chose to shop differently, support sustainability, and trust a small startup with a big idea.
Every time you choose Liquidation Store over traditional retail, you're proving that sustainable commerce isn't just possible – it's profitable, exciting, and better for everyone involved.
We started with a simple mission: rescue great products and offer them at prices that make sense. That mission hasn't changed, but now we have the recognition and resources to do it on a scale we never imagined possible.
Here's to more rescued products, more satisfied customers, and more proof that business can be a force for positive change. Thank you for being part of our award-winning story – and for helping us write the next chapter.
Ready to experience award-winning liquidation shopping? Start browsing now and discover why we're the UK's top retail liquidation startup.
Want to sell your excess stock through our award-winning platform? Contact us here to learn about our wholesale opportunities.
