If you're an Amazon FBA seller staring at a warehouse full of stock that just isn't moving, you're not alone. Excess inventory is one of those problems that creeps up on even the most experienced sellers. One minute you're optimistic about a new product line, and the next you're watching storage fees eat into your profits while your Inventory Performance Index takes a nosedive.
The good news? You've got options. The even better news? There's a way to turn that dead stock into actual cash, fast, without settling for pennies on the pound.
Let's break down exactly how to sell your excess Amazon inventory.
The Hidden Cost of Holding Onto Excess Stock
Before we dive into solutions, let's talk about why excess inventory is such a big deal. It's not just about having products that aren't selling. It's about the domino effect that follows.
Storage fees are relentless. Amazon's FBA storage fees add up quickly, especially during Q4 when rates spike. If your inventory has been sitting for over 365 days, you're looking at aged inventory surcharges that can absolutely crush your margins. What started as a calculated risk becomes a financial drain.
Your IPI score takes a hit. Amazon's Inventory Performance Index measures how efficiently you manage your stock. Excess inventory drags that score down, which can limit your storage capacity and make it harder to send in new, profitable products. It's a vicious cycle.
Your capital is tied up. Every pound sitting in unsold stock is a pound you can't invest elsewhere. New product launches, marketing campaigns, seasonal opportunities, they all require cash flow. Excess inventory locks that money away.
The longer you wait, the worse it gets. So what are your options?
Amazon's Built-In Solutions (And Why They Often Fall Short)
Amazon offers several programmes designed to help sellers deal with excess inventory. On paper, they sound great. In practice? They often leave a lot to be desired.
FBA Liquidations Programme
Amazon's liquidation programme lets you sell your excess stock to wholesale liquidators. Sounds convenient, right? Here's the catch: you'll typically recover just 5% of your product's average selling price. That's it. For a product that sells for £50, you might get £2.50 back minus their fees and you're effectively giving it away for free.
Yes, it stops the storage fee bleeding. But it's hardly profitable.
The likelihood is that your products will resurface to compete against your online offerings.
Amazon Outlet
If your products have been in stock for at least 90 days and you have more than ten units, you can list them in Amazon Outlet: a dedicated section for discounted items. It's free to use and can attract bargain hunters.
The downside? It's slow. You're still competing with millions of other products, and there's no guarantee your stock will move any faster than it did before.
Lightning Deals
Lightning Deals offer high visibility and create urgency. They can work well for shifting seasonal items or slow movers. But they come with fees, strict eligibility requirements, and you're still selling at a significant discount. Plus, you need to hope customers actually bite during that limited window.
Removal Orders
You can always pay Amazon to remove your inventory and ship it back to you. But then what? You're stuck with boxes of products, storage headaches, and still no buyer in sight.
Off-Platform Options: The Mixed Bag
Plenty of sellers look beyond Amazon to shift excess stock. Some options work better than others.
Selling to external liquidators can move large volumes quickly. But recovery rates are often similar to Amazon's programme: you're looking at wholesale prices that barely cover your costs.
Wholesale forums and Facebook groups can connect you with other resellers. You might get better prices than traditional liquidators, but it takes time, effort, and there's no guarantee you'll find a buyer for your specific products.
Private liquidation auctions let buyers bid on your stock. Sometimes competitive bidding drives prices up. Sometimes it doesn't. It's a gamble.
Donating to charity can provide tax benefits and some positive brand karma, but let's be honest: it doesn't put cash back in your pocket.
The Better Alternative: Sell Your Excess Stock to Liquidation Store
Here's where things get interesting.
At Liquidation Store, we buy excess inventory directly from Amazon sellers, brands, and wholesalers. No auctions. No waiting around.
We specialise in turning your problem stock into profit: for both of us. You get cash in hand, we get products to offer our customers at incredible prices. Everyone wins.
Why Sellers Choose Liquidation Store
Fast turnaround. We know time is money when you're dealing with excess inventory. That's why we provide quotes within 24-48 hours. No weeks of back-and-forth. No endless negotiations. Just a straightforward offer you can act on quickly.
Better returns. Unlike Amazon's liquidation programme, we work with you to find a fair price that actually makes sense. We're not looking to lowball you: we want to build long-term relationships with sellers who trust us with their excess stock.
Direct payment. Once we agree on terms, you get paid directly. No waiting for auction results. No marketplace fees eating into your payout. Simple, clean, done.
We buy a wide range of products. Beauty, health, electronics, home goods, baby products: if you've got excess inventory, chances are we're interested. We've built our business on offering customers premium brands at liquidation prices, so we're always looking for quality stock.
What We're Looking For
Wondering if your inventory is a good fit? Here's what works well:
- Overstock and excess inventory from Amazon FBA or your own warehouse
- End-of-line products that you're discontinuing
- Seasonal items that didn't sell through
- Brand-new, original packaging products (this is key: our customers expect quality)
We're particularly interested in branded products across beauty, skincare, wellness, food and drink, homeware, and lifestyle categories. But if you've got something else, get in touch anyway. We love fresh discoveries.
How It Works
Selling your excess stock to Liquidation Store is refreshingly simple:
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Get in touch. Head to our Sell Your Excess Stock page or drop us an email at info@liquidation.store. Tell us what you've got: product details, quantities, condition, and your asking price if you have one in mind.
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Receive your quote. We'll review your inventory and get back to you within 24-48 hours with a fair offer. No obligations, no pressure.
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Agree and arrange collection. Happy with the quote? Great. We'll sort out logistics and arrange collection or delivery: whatever works best for you.
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Get paid. Once we receive the stock, you get paid. That's it. Your excess inventory problem is solved, and you've got cash to reinvest in your business.
Stop Letting Storage Fees Drain Your Profits
Every day your excess inventory sits in an Amazon warehouse, it costs you money. Storage fees accumulate. Your IPI score suffers. Your capital stays locked away.
You could wait and hope things improve. You could accept Amazon's measly offering. Or you could take control and make money from your excess stock.
Liquidation Store is here to help. We've helped countless Amazon sellers, brands, and wholesalers turn their inventory headaches into opportunities. Fast quotes. Fair prices. Direct payment.
Ready to clear your excess inventory? Visit our Sell Your Excess Stock page or email us directly at info@liquidation.store. Let's turn that dead stock into cash.
