What happened to Mama Mio?

Mama Mio has been a stalwart to pregnant women for well over a decade but, recently, the website has been taken down and suppliers are running short of stock. What has happened to Mama Mio?

What happened to Mama Mio? - liquidation.store

What happened to Mama Mio?

The ever popular pregnancy and post natal brands Mama Mio was slowly be removing products from their website whilst other have been stuck at out of stock. Now, the Mama Mio website has been taken down, instead customers are being forwarded to Look Fantastic. What is happening to the brand loved by thousands of expectant mothers?

Who is Mama Mio?

Mama Mio, the pregnancy skincare brand known for its products designed to support the skin during and after pregnancy, has gone through various changes over the years. It is still active and continues to produce products, but there have been some shifts in its ownership and branding.

Mama Mio was founded in 2004 and became popular for offering high-quality, pregnancy-safe skincare products that focus on areas like stretch marks, elasticity, and general skin health for expecting mothers. The brand has undergone ownership changes and rebranding efforts over the years.

In 2015, Mama Mio was acquired by the Hut Group (THG), a UK-based e-commerce giant that owns a range of beauty and wellness brands. Since the acquisition, the brand has been integrated into THG's larger beauty portfolio and expanded its global reach. The company has also worked on modernizing its packaging, product formulations, and marketing strategies.

Mama Mio Bump Care Pregnancy Gift Box - liquidation.store

What are Mama Mio's most popular products?

With a focus on preventing stretch marks during the pregnancy, Mama Mio's Tummy Rub Butter and Tummy Rub Oil are two of the most products in the range. The unique blend of oils derived from Avocado, Inchi and Argan helps with the skins elasticity hence the popularity with pregnant women. One question that is commonly asked is Does Mama Mio really work? Mama Mio have conducted considerable tests and research into the effectiveness and, together with 100,000s of happy customers, to find overall effectivity with their tummy products.

The Mama Mio Pregnancy Gift Sets are also very popular as baby shower gifts or as general pregnancy gifts.

What happened to Mama Mio?

If you're reading this, you've probably noticed that the Mama Mio website has closed and is being re-directed to Look Fantastic's website. As part of the overall strategy for THG, Mama Mio's owner as well as owning brands like MyProtein and Cult Beauty, in order to focus on the key areas of nutrition and beauty, plus cost pressure in the inflationary environment meant that Mama Mio was wound down in late 2024 before the full closure of Mama Mio in early 2025. THG also owns Look Fantastic hence have re-directed traffic to one of their other brands.

Mama Mio Mini Mio Bath & Body Baby Bundle - liquidation.store

Where can I buy Mama Mio products?

Now that Mama Mio has been closed, their products have stopped being manufactured and this means that stocks are in short supply. Places like Boots and Boots.com have already sold out of stock as have many other places on the internet. At the time of writing, Amazon still had stock of Mama Mio Tummy Butter but they were selling out fast.

liquidation.store, the online discount store, still has stock of the best selling Tummy Butter and Tummy Oil as well as some of the now difficult to find Mama Mio gift sets.

But with limited stock available and manufacturing of new Mama Mio product now stopped, stocks will soon run out. You can shop the Mama Mio remaining stock here

 

 

 

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